Without adequate publicity, all efforts fail – Joseph Pulitzer
Media Relations:
Podge’s priority is to build dynamic media campaigns to voice our clients’ message effectively and efficiently. With an intimate knowledge of the UK’s culture, tourism and sport industries we offer the difference between mediocre performance and outstanding success
Arguably Podge’s top strength is our incredibly diverse and prestigious contacts in the Scottish and UK print, broadcast and online media. This gives us an understanding of exact media requirements in any given situation, which in turn means that our clients benefit from top rate media exposure
Public Relations:
Corporate reputation is everything, Podge will maximise and sustain your profile and identity so that you can communicate consistently and effectively. Our success in public relations comes through nurturing close working relationships with clients their publics, and the media.
Social Networking and Digital Media:
A vital part of all campaigns today. Podge will utilise the most appropriate social networking and digital media solutions to deliver your message effectively. We will create a positive buzz about your project or event and fully engage with your customers, visitors, event audiences and spectators.
Event Management & Event Media Centre Management:
Podge has launched a host of arts festivals and sports events to the media. We have also managed the media centre operations for many major international events including the 2007 UCI Mountain Bike and Trials World Championships and Edinburgh’s Hogmanay. Podge will create a launch / event media management package unique to your project’s requirements.
Photography:
Podge has used photography to great effect over the years. Podge will advise on what makes an attention grabbing publicity photograph that will be picked up by print broadcast and online media. We will also secure positive and relevant coverage by organising photo shoots, creative and attention grabbing photo calls and media opportunities.
Promotional Print Production:
At Podge we will advise you at every stage of the production process (print selection, planning, design and organisation) and recommend the right copywriters, designers, printers and distribution agencies to suit your requirements and budget.
